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Together We Succeed: Amber Elliott, Director of CRM Operations at SurePoint Technologies

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Amber Elliott is a former law firm marketing professional who works with firms to implement SurePoint’s CRM solution. In her role as Director of CRM Operations at SurePoint, Amber draws on her own experiences as a former client to provide a customized implementation process that removes the fear of a failed rollout and ensures success.…

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Contacts to Clients: Getting Buy-in for Your Law Firm CRM Project

Get buy-in for your law firm CRM project for better ROI A recent industry report found that while most law firms have a CRM solution, few firms report receiving a return on their investment (ROI). ROI can be difficult to prove when the system doesn’t align with the firm’s strategic goals and objectives. CRM is…

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Six Steps to a Winning Law Firm CRM Strategy

Transform Your Law Firm CRM Strategy and Maximize ROI The right client relationship management (CRM) solution can pay for itself many times. To be successful, you need to understand your law firm’s CRM strategy. An effective law firm CRM solution aligns with your firm’s strategic goals and objectives. This is why it is important to…

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5 Steps to Mastering Your 2024 Law Firm Marketing Budget

Master your law firm marketing budget for maximum ROI One of the most important and often frustrating tasks for law firm marketing professionals is creating and managing the firm’s marketing budget. You need to ensure you have the funds to accomplish your marketing goals and use those funds effectively to generate new business for the…

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Common Barriers to CRM Adoption at Law Firms

Learn about common barriers to law firm CRM adoption and how to overcome them A robust client relationship management (CRM) strategy is essential to a law firm’s growth in an increasingly competitive legal marketplace. CRM provides a centralized database to manage the firm’s relationships. The right CRM solution helps manage contacts and identify the activities…

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SurePoint Recognized as Legal Technology Trailblazer

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SurePoint Technologies, the leading cloud provider of financial, practice, and relationship management solutions for law firms, has been named to The National Law Journal’s list of 2023 Legal Technology Trailblazers. The annual list recognizes companies transforming the legal industry by delivering innovative solutions that improve how legal professionals work.  Mike Suchsland, SurePoint Technologies interim CEO,…

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Navigating New Frontiers at LMA Southwest

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The Legal Marketing Association’s (LMA) Southwest Region recently hosted its first in-person conference since 2019. The conference welcomed LMA members from across the region which includes Arizona, Colorado, Louisana, New Mexico, Oklahoma, Texas, and Utah. Led by co-chairs Michael Blachly, Chief Marketing Officer at Gray Reed, and Jessica Jaramillo, Director of Marketing at Ireland Stapleton,…

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Law Firm Holiday Cards Series: Part 4

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Make Current and Correct Contact Data Part of Your Firm’s Strategy for Holiday Card Success It’s the most wonderful time of the year, but for many law firm marketers it can also be the most frustrating. Our law firm holiday card series provides marketers with tips, tricks, and best practices for a successful holiday card…

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Law Firm Holiday Card Survival Series: Part 3

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Leverage Technology as Part of Your Firm’s Holiday Card Process It’s the most wonderful time of year, but for law firm marketers it can also be the most frustrating. From selecting the right card to making sure your contacts receive it, holiday cards can be a real headache for your firm’s marketing team. In the latest…

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Law Firm Holiday Card Survival Series: Part 2

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It’s the most wonderful time of year, but law firm holiday card season can be a frustrating time for legal marketers. From selecting the right card to making sure your contacts receive it, holiday cards can be a real headache for your firm’s marketing team. In our holiday card survival series, we’ll look at some…

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