CRM Toolkit for Law Firms
Unlock Performance in Your CRM
Strong relationships are critical to a firm's growth and the success of its lawyers. Client relationship management (CRM) is both a strategy and a platform that empowers firms to stay connected with clients and referral sources and focus on the marketing activities that lead to new business. In the SurePoint CRM toolkit, you'll find plenty of tips and tricks to unlock performance and leverage data so you can focus on the marketing and business development activities that lead to new business.
Why Your Law Firm Needs CRM
Stay connected with important clients and contacts and use available data to:
- Create centralized databases to share information
- Realize productivity gains and increase employee efficiency
- Maximize ROI with targeted marketing communications
- Capture competitive intelligence on clients, prospects, and contacts
- Track and report on business development activity
Holiday Card Resources for Law Firm Marketers
Today's CRM solutions can do everything from intake to marketing automation, but if you can't easily pull together a list or communicate with your firm's clients and contacts, how good are they? Client holiday cards and gifts are important to many lawyers. This time of year, we hear from law firms whose current platforms and processes aren't cutting it, making the most wonderful time of year one of the most frustrating for law firm marketers. Here, we've pulled together some of our favorite holiday card resources and best practices to help make this year a little less stressful.
Featured Webinar: Strategies for a Successful Holiday Card Season
In this on-demand webinar, Amber Elliott, Director of CRM Operations at SurePoint, is joined by two law firm marketing directors who share why holiday cards are important to their firms and their favorite tips, tricks, and best practices. Watch now for practical guidance and learn how CRM can help make this holiday card season the least stressful.
Blog: Holiday Card Success Series
From selecting the right card to ensuring your contacts receive it, holiday cards can be a real headache for your firm’s marketing team. Our holiday card series examines how CRM can help relieve some of the most common frustrations.

Why CRM: A Free Guide for Law Firms

CRM Blogs
Learn how to unlock performance in your CRM and find the data you need to show ROI:
- How to Unlock Performance in Your CRM: Remove Data Silos
- How to Unlock Performance in Your CRM: The Data You Need
- How to Unlock Performance in Your CRM: Financial Data and ROI
- How to Unlock Performance in Your CRM: Leverage Legal Technology
Series: Law Firm Holiday Cards
For many law firm marketers, the most wonderful time of year can also be the most frustrating. In this series, learn strategies for a successful holiday card season:
On-Demand Webinars

Budget Season 2024: How to Maximize Marketing ROI with CRM

Strategies for a Successful Holiday Card Season

Business Development Tracking

How to Manage Events for ROI
ContactEase in the News




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