The Pricing and Operations Case for Change
Pricing perspectives. on modern legal pricing, value-based billing, AFAs, and why accurate effort data is key to delivering transparency and client value
Clients expect greater predictability, transparency, and measurable value from outside counsel. At the same time, firms are under pressure to adopt new pricing approaches while maintaining profitability and operational efficiency.
Join this candid webcast to explore how client expectations are reshaping legal pricing, what successful value-based delivery looks like in practice, and why accurate effort data remains essential regardless of the pricing model.
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The legal industry is moving beyond conversations about hourly billing alone. Clients increasingly expect pricing models that deliver predictability, transparency, and clear business value. In response, firms are expanding their use of fixed fees, alternative fee arrangements, and value-based pricing strategies. However, pricing innovation requires more than new fee structures. Firms also need reliable operational processes and accurate effort data to support profitability, improve decision-making, and build client trust. This webcast brings together both sides of the conversation: the strategic shifts shaping legal pricing and the operational foundations required to deliver on those promises.
Laura Kennedy — CEO & Co-Founder Laura brings 25+ years of legal technology expertise to every client engagement. Her work is grounded in the belief that technology strategy is not a product decision — it is an ongoing relationship between a firm and a trusted advisor who knows the space deeply, speaks the truth clearly, and never mistakes activity for progress. She is the architect of Circle 360® by Circle Management Group — CMG's proprietary methodology for guiding committed law firms from technology chaos to strategic clarity. She is the creator of TSaaS™ — Technology Strategy as a Service — the ongoing strategic advisory model that keeps firms moving upward continuously rather than episodically. And she is the author of Escaping the CTO Gap Zone: Technology Strategy as a Service for Law Firms Ready to Rise. Laura's expertise spans workflow design, automation, process assimilation, and education. She pushes the boundaries of what is possible for every client — technically, strategically, and organizationally. She brings the same standard to every engagement: honest, direct, peer-level partnership grounded in 25 years of knowing exactly what law firms need and having the courage to say so.
Olivia Mockel von dem Bussche is a seasoned legal technology executive with a proven track record of driving innovation, transformation, and growth across the legal industry. As Chief Brand & Market Strategy Officer at SurePoint Technologies, she leads strategic initiatives that help mid-sized law firms modernize operations, improve profitability, and deliver greater client value. Her career includes leadership roles across leading legal tech companies, including CEO of PCLaw | Time Matters, President of ZenCase, and Vice President at LEAP Legal Software. Known for aligning technology with the real-world needs of law firms, Olivia combines legal insight with operational expertise to support meaningful, lasting change.
Gwen Griggs is a legal industry innovator transforming how law firms operate, price, and serve clients. As co-founder of ADVOS legal and ADVOS Pro, she helps firm owners modernize how they measure value — replacing the billable hour with metrics that matter to clients, teams, and owners. Her career spans Big Law and C-suite leadership roles, and the alternative model she built at ADVOS legal earned the firm recognition by GrowFL as a Florida Company to Watch. Through ADVOS Pro's training, coaching, and community, she equips other firm owners to do the same. A frequent speaker on leadership, innovation, and alternative business and pricing models, Gwen is passionate about the world-changing impact of entrepreneurs — especially those leading law firms.
Nancy Jeng is the co-founder of Billables AI, an automated time-tracking and task intelligence platform for lawyers and professional service providers. She began her career in the professional services industry, spending a decade leading communications strategy at several national advertising agencies, where she led client service operations and experienced firsthand the inefficiencies of timekeeping. She later moved into tech, overseeing SMB content marketing at Google before leading consumer and creator product marketing at Pinterest, where she helped launch the company’s first monetization products. Her work today focuses on how AI can transform the operations of professional services firms.
Olivia Mockel von dem Bussche is a seasoned legal technology executive with a proven track record of driving innovation, transformation, and growth across the legal industry. As Chief Brand & Market Strategy Officer at SurePoint Technologies, she leads strategic initiatives that help mid-sized law firms modernize operations, improve profitability, and deliver greater client value. Her career includes leadership roles across leading legal tech companies, including CEO of PCLaw | Time Matters, President of ZenCase, and Vice President at LEAP Legal Software. Known for aligning technology with the real-world needs of law firms, Olivia combines legal insight with operational expertise to support meaningful, lasting change.
