SurePoint Partners with Laurel to Deliver AI-Powered Time Automation for Law Firms

SurePoint Partners with Laurel to Deliver AI-Powered Time Automation for Law Firms

Integration brings effortless, accurate timekeeping to law firms, boosting efficiency and revenue without disrupting existing workflows

January 14, 2026 [Austin, TX] – SurePoint Technologies, a leading provider of legal software and intelligence solutions to law firms, today announced its integration with Laurel, the world’s first AI Time platform. This integration enables law firms to streamline timekeeping and maximize revenue without disrupting existing accounting and invoicing workflows.

Laurel’s technology automates time entry by pulling matters and projects into its platform, creating accurate time sheets, and seamlessly feeding entries back into the platforms across the SurePoint ecosystem. This approach addresses one of the most persistent challenges in the legal industry: manual timekeeping. Traditionally, lawyers spend hours—often on weekends—reconstructing their workdays to create time sheets. Laurel reduces this process to just five minutes per day, freeing attorneys to focus on client work rather than administrative tasks. Additionally, timekeepers using Laurel recover 28 billable minutes per day, on average.

“Laurel has become a favorite addition to our timekeeping toolkit alongside SurePoint Finance Enterprise,” said Sharinna Luna, Controller, Tarter Krinsky & Drogin.

“It gives our attorneys multiple, intuitive ways to capture time in the moment, making the process feel easier and more natural rather than another administrative task. The result has been better time capture, greater efficiency in billing, and noticeably happier timekeepers.”

What sets Laurel apart is its ability to capture activity across multiple channels—email, Zoom, Teams, mobile, and more—and provide a comprehensive view of work that other passive timekeeping providers cannot match. Its advanced AI modeling converts raw activity into review-ready, compliant time entries, clustering related tasks and applying outside counsel guidelines. Combined with an intuitive interface that requires minimal training, Laurel is designed for rapid adoption and immediate impact.

"This partnership reflects our commitment to delivering innovative solutions that help law firms operate more efficiently and profitably,” said Lee Weinstein, Chief Partnership Officer, SurePoint. “By integrating with Laurel’s AI-powered time automation have access to a powerful tool that captures every billable moment without adding administrative burden."

Key benefits include:

• Comprehensive Activity Capture: Tracks work across all major platforms and devices—including email, Zoom, Teams, mobile, and desktop—ensuring no billable activity is missed.
• AI-Powered Accuracy: Converts raw activity into review-ready, compliant time entries using advanced AI modeling that clusters related tasks and applies outside counsel guidelines.
• Rapid Adoption: Intuitive interface and minimal training requirements allow firms to implement quickly and start realizing benefits immediately.
• Revenue Optimization: Increases billable time by an average of 30 minutes per user per day, driving up to 5% annual revenue growth for firms.
• Seamless Integration: Works within existing SurePoint systems without disrupting accounting or invoicing workflows, complementing current ERP and practice management processes.

Laurel delivers measurable results for law firms. While SurePoint provides passive timekeeping in SurePoint-native platforms, by automating time capture across all devices and applications, Laurel ensures complete and accurate billing while eliminating the mental burden of manual tracking. Firms using Laurel report an average increase of 30 minutes in billable time per lawyer each day, contributing to as much as 5% annual revenue growth.

Kourosh (KZ) Zamani, Co-Founder, Strategic Growth and Partnerships, Laurel added, “Our mission has always been to return time to knowledge workers. Partnering with SurePoint enables us to extend Laurel’s capabilities to more firms, so professionals can focus on what matters most, serving their clients and spending their time with greater intentionality, while Laurel handles the complexity of accurate, compliant time capture.”

Consulting partners, industry influencers, and industry software providers are welcome to contact becomeapartner@surepoint.com if interested in discussing a potential partnership.

About SurePoint® Technologies
SurePoint Technologies drives Firm Performance by helping mid-sized law firms operate efficiently, compete effectively, and grow with confidence. Powered by a connected legal technology ecosystem with embedded intelligence, our configurable Practice, Finance, and Growth Solutions streamline operations—from timekeeping, billing, and payments to CRM, talent insights, and business intelligence. By simplifying operations, strengthening financial performance, and supporting sustainable growth, SurePoint unifies the business and practice of law and empowers legal professionals to focus on what matters most: serving clients, leading teams, and creating lasting impact. 

About Laurel
Laurel is the world’s first AI Time platform for professional services firms. The company's AI transforms how organizations track, analyze, describe, and optimize their most valuable resource: time. By automating work time and connecting time data to business outcomes, Laurel enables firms to increase profitability, improve client delivery, and make data-driven strategic decisions. Founded in 2018, Laurel serves many of the world's largest accounting, consulting and law firms.

For more information, visit www.laurel.ai.